Update Backers & Followers
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Once your project is Live, you need to keep it alive; you need to keep people interested and engaged. Updating people about your progress is an easy way to retain people’s interest in your project, so remember to make full use of the powers of social media. Updating your backers and followers however is crucial and this is easily done directly from your project page.
Project updates are a great way to share, post media and thank your backers. They ultimately serve as your project’s blog.
Underneath the updates tab, you will be given the option to upload text and images in the form of updates. You then have the option for each update to be emailed directly to your "Followers", "Backers", or both.
Building Momentum
Don’t let your project go quiet. Regular updates ultimately help build momentum for your campaign and act as a simple method to promote it. People often start updating their fans as a last resort, when their campaign has become slightly stagnant, but a story should be told right from the beginning and not the middle! This will help harness the engagement of your fans and will help retain their interest in your campaign. Campaigns with momentum are more likely to reach and even exceed their goal.
Sharing’s Caring
Rather than askingeveryone for money everyday, treat your project like a story that is slowly unfolding; it’s only fair that you share this progress with your fans, backers and followers. ‘Recent press coverage ‘ for example, or ‘pics from last night’s rehearsal’. Share with everyone how your project is coming along; keep them informed of any developments (the good and the bad), and allow for them to feel apart of your project.
Engage Your Backers
Involve your backers by asking for their help and advice. Open up your project by asking for new ideas related to your campaign. This will allow for your backers and followers to become more engaged with your project and will hopefully encourage more traffic. If you've already had 50 people support your project and you're still shy of your target, send them all a message and ask for them to help spread the word. After all, it's in their interest for you to get fully funded if they want their rewards!
