Fashion, Creativity and Crowdfunding
Fashion. We’re surrounded by it. And more so than just the clothes that we wear. Fashion is a popular trend of what we eat, what we drink and even where we sleep. “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
I never thought I’d ever quote Coco Chanel, but the vanity of the world allows for an influx of creativity, which is why crowdfunding and fashion go hand in hand. Just as a designer should thrive off creating a unique and individual item or accessory, the same should be true of a crowdfunding project owner. With any project, it’s important to do what any ‘trendy’ East Londoner strives to do, which is to stand out from the crowd (and not just by simply wearing a different shoe on each foot!).
We currently have two fashion projects Live on the PleaseFund.Us platform, both with a vision for sustainable fashion. The Good Fashion Show is an inaugural show of eco, ethical and responsibly produced fashion that will take place in London early next year (listed on the Off-schedule at London Fashion Week). Antoinette Saxer, the founder of this not-for-profit event, is offering catwalk training sessions (with a chance to model at the actual show), professional photo shoots, makeovers, tickets to the day and evening shows, backstage passes and even the chance for designers to exhibit their own work at the show itself with participation in the evening catwalk. All of these rewards are an attempt to incentivise backers to help Antoinette reach her target of £3000 so that the design, construction and staging of their evening catwalk can be completed.
(If anything, her rewards could be ideal Christmas gifts!)
Enya Mooney shares a similar vision, and promotes ethical and sustainable fashion through her label, Enya Patricia. Originally producing her own designs which have been showcased twice at London Fashion Week on the off-schedule and exhibited at the Victoria and Albert museum, Enya now sources unique vintage clothing from charity stores and remodels them into fashionable EP items. You can even send Enya your own item of clothing that she will remodel for you (a limited offer specific to her PleaseFund.Us project).
Enya first discovered her love for fashion design when given an old sewing machine by her nan 2 years ago and hasn't looked back since. With your help, she can debut her new ethical range at The Good Fashion Show this coming February.
Both of these campaigns have injected their own creativity into their projects and are subsequently big contenders for the PleaseFund.Us Creatives Grant that is being awarded in just one week’s time. Frirst place will receive £1000 directly into their project’s target fund and second place will receive £500. If you think you can cut the mustard, and your creative idea/project deserves one of these grants, then you had better start your project now!
About the author:
Ben Hamilton is a Community Manager for PleaseFund.Us. If you need any help or advice about crowdfunding (or perhaps you'd just like a chat), drop him a line at: firstname.lastname@example.org